18 June 2026 15:45 - 16:15
The Bowtie as a revenue operating system: How AI is rewiring RevOps and GTM
This session features Sandy Robinson, M.Ed., on using the SaaS Bowtie as a Revenue Operating System, an architecture that unifies demand creation, conversion, onboarding, adoption, retention, and expansion into a single governed model.
As AI strategy accelerates, it is changing how teams capture signal, personalize engagement, forecast outcomes, and scale consistent execution across the revenue lifecycle. Sandy will outline the operational decisions that make the bowtie real: standardization, instrumentation, data requirements, feedback loops, and governance. She will also focus on the human side that makes it work: RevOps leaders collaborating internally to build buy-in, drive change, and coordinate execution across Marketing, Sales, CS, Product, Implementations, and Enablement.
Key takeaways:
- A practical Revenue Operating System: how to define roles, handoffs, data requirements, feedback loops, and execution standards across the bowtie
- AI-enabled execution patterns: using AI to improve signal quality, speed-to-action, personalization, forecasting discipline, and lifecycle consistency without breaking trust
- A change-and-collaboration model for RevOps leaders: how to build buy-in, govern AI-enabled workflows, and create cross-functional rituals that drive alignment, accountability, and measurable execution