Nobody leaves an all-you-can-eat buffet feeling satisfied. You might save money, but you eat too much and nothing is exceptional. For years, GTM has worked the same way: broad messaging, transversal teams, and a pitch so flexible it means nothing to anyone. The logic: more leads, more opportunities, more pipeline. In reality, you’re left with lukewarm eggs and dejected diners. At Concentrix, we closed the generalist buffet and moved to a sector-led GTM model: fewer dishes, done properly, for guests who know exactly what they want. The magic isn’t just in the ingredients, but in the expertise, timing, and design for a specific diner. Rolled out across regions, the model had to be consistent enough to scale and local enough to land. Same ingredients, different seasoning. In this session, you’ll get a candid account of that transformation: when it looked like a terrible idea, the debates that nearly killed it, and the moment the numbers proved it. You’ll learn how to: - Win over the chef: build a case when stakeholders are attached to the old model - Redesign the menu: structure sector-led GTM, define ownership, and use specialists to upgrade customer conversations - Refit the kitchen: create messaging, content, and campaigns that scale globally and adapt locally - Avoid food poisoning: common failure points and how to sidestep them You’ll leave asking: do our best prospects feel we truly understand their world - or is someone else eating our lunch?