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Reshma
Babu
Head of GTM Strategy & Operations, LMS, EMEA & LATAM
LinkedIn
Reshma (Resh) is the Head of GTM Strategy and Operations for EMEA & LATAM growth markets at LinkedIn, where she leads the commercial strategy and operational excellence across markets. Resh has a deep expertise in scaling go-to-market strategies, building repeatable launch playbooks, optimizing operating models, and driving growth through strategic partnerships. She also serves as the co-chair of Women @ LinkedIn UK and is deeply passionate about fostering innovation, inclusion, and diversity within the tech industry. In addition to her role at LinkedIn, Resh is an advisor and angel investor supporting extraordinary tech startup founders across EMEA and India.
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25 June 2025 11:30 - 12:15
Panel: How to build a repeatable & scalable launch playbook
Launching a new product, feature, or market expansion is high-stakes - yet too often, companies rely on ad-hoc execution rather than a structured, repeatable process. In this fireside chat, GTM leaders will break down the essential components of a scalable launch playbook, sharing real-world insights on how to align teams, define success metrics, and create a framework that drives consistency across every launch. Expect practical takeaways on: - Building a cross-functional launch process that scales with your business - Identifying the right success metrics to track launch performance - Overcoming common roadblocks in execution and adoption - Driving alignment across sales, marketing, and product teams Whether you're refining your existing playbook or starting from scratch, this session will equip you with the strategies to ensure every launch is set up for success - again and again.