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Rebecca
Porter
Director, Product Marketing, Strategy & GTM
Sand Technologies
Rebecca Porter is a strategic product marketing leader with deep expertise in B2B SaaS, AI-driven solutions, and sales enablement. With over a decade of experience at high-growth and global organizations, she specializes in translating complex technology into positioning and messaging that resonate with software buyers and users. Known for uniting technical and commercial teams to drive successful product launches, Rebecca has built GTM processes from the ground up. Across her work, Rebecca has a reputation with technical and commercial teams alike for taking the complex and turning it into compelling stories.
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18 June 2026 10:15 - 10:45
Panel discussion: What GTM alignment looks like when the stakes are real
Everyone talks about alignment between product, PMM, RevOps, sales, and enablement. Few teams achieve it when deals slip, launches slip, or targets rise mid‑quarter. This interactive panel digs into how high‑performing GTM organisations really operate across functions. Panellists from product, PMM, RevOps, and enablement will unpack real alignment breakdowns they’ve lived through, and what they changed in their operating rhythm, incentives, and decision‑making to fix them. You’ll walk away with: - Concrete examples of cross‑functional rituals (war rooms, launch councils, pipeline forums) that actually drive shared outcomes. - A set of alignment “red flags” to watch for—and the interventions that panellists used to turn things round. - An opportunity to map your own GTM alignment gaps and steal the best ideas from other attendees’ operating models.