Olga Levchik is a product marketer turned competitive intelligence expert with a background in launching new products, building enablement programs, and scaling go-to-market strategies in B2B SaaS. After years of working across the full PMM stack, she now focuses full-time on CI—helping teams make faster, sharper decisions with systems that surface what really matters. Olga actively uses GenAI in her own work and coaches teams across marketing, sales, and product on how to integrate it into their day-to-day. Fun fact: she’s a long-distance hiker who makes her own herbal infusions—competitive thinking, like hiking, is all about endurance, attention, and knowing what to distill.