Despite the best intentions, misalignment between sales, marketing, and customer success is one of the biggest barriers to GTM success. Messaging gets lost in translation, handoffs create friction, and revenue growth stalls when teams aren’t working toward the same goals. So, what does true cross-functional collaboration actually look like and how can companies make it a reality? This panel will bring together GTM leaders to discuss how to break down silos, foster collaboration, and create a seamless customer experience. From shared KPIs to technology integration and cross-functional processes, we’ll explore what it takes to get marketing, sales, CS, and RevOps fully aligned.