With your flagship product delivering tens or hundreds of millions of dollars in revenue, SaaS businesses often struggle to replicate this success with new product launches. GTM teams become more siloed, ownership becomes unclear, and the playbook that worked first time around no longer applies. In this session, we’ll explore the unique challenges facing “grown up” businesses in launching new products, as well as core principles that enhance chances of success. With real examples of the good, the bad and the ugly, as well as practical frameworks, the session aims to ensure your future new products don’t just launch, but land!