VP, Growth & GTM Strategy
Civica
Matt Clayden is a commercial strategist and sales enablement leader with a proven track record driving high-growth go-to-market operations across SaaS, sports technology, and enterprise software. As Global VP of Commercial Enablement at Catapult, the world leader in athlete performance technology, he leads initiatives to scale global sales, improve commercial efficiency, and align cross-functional teams around performance insights.
Previously, he held senior commercial roles at IRIS Software Group, Harman International, and Tesco, spanning product marketing, renewals, pre-sales, business insights, enablement, and GTM design. Known for building high-impact teams and simplifying complexity, he is passionate about using data, enablement, and purpose-driven leadership to unlock commercial performance.