Most expansions don't fail at launch. They fail six months later, wrong ICP, misread competition, a field team pitching a global deck with a local logo, and RevOps forecasting a market with no data to stand on. Mark Jeyaraj has run four simultaneous EMEA market launches and advised Tier 1 global businesses on market entry. In this session he unpacks the five decisions that separate expansions that compound from ones that get quietly wound down, including a real scoring model for country prioritisation, a before-and-after on field positioning, and the minimum viable RevOps infrastructure to launch without flying blind. You'll leave with a one-page launch canvas you can use the next day. The final 15 minutes are live: one fictional company, five candidate markets, your team's job to pick one and defend it.