Too many teams go live with “a price on a slide” and a handful of one‑off deals that feel good early, but create renewal and expansion problems later. This workshop is for GTM leaders across product, PMM, marketing, sales, CS, RevOps, finance and enablement who want to design launch offers that win early customers and still hold up over time. In this session, we’ll unpack the building blocks of a strong launch offer – packaging, pricing, promise and proof – and how those choices affect sales velocity and NRR. Then you’ll work in mixed groups to design a concrete launch offer for an upcoming or recent product, from structure and terms to how it’s positioned in the field. We’ll cover: - A simple framework for defining launch offers: who it’s for, what’s included, at what price, under which conditions. - How to structure early packages (pilots, design‑partner deals, “land” tiers) that are attractive without giving away long‑term value. - Guardrails for pricing, discounts and incentives so early wins don’t backfire at renewal or expansion. You’ll leave with: - A draft launch offer you can refine with your teams and test in market. - Clear principles for early‑stage discounting and incentives. - A reusable template to pressure‑test offers for future launches.