Request to partner

Watch OnDemand

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Marina
Cantabrana
Global Head of Product Marketing
Virtz
Go-to-market leader, with over 10 years of B2B SaaS experience both in scale-ups and enterprise across FinTech, Asset Management and MediaTech blending strategic problem solving with result-driven execution. Marina helps companies navigate pivotal growth moments; entering new geographies, shifting verticals and aligning post-M&A. Delivering go-to-market, growth strategies and resource optimisation for maximum impact. Quickly grasping data cues, defining ICP and growth paths to drive traction, iterate and win.
Button
25 June 2025 13:45 - 14:15
Fireside chat: The strategic advantage of blended GTM motions
The days of relying on a single GTM motion are over. Companies that combine multiple approaches, like product-led, partner-led and sales-led growth are not just surviving - but thriving - in today’s market. This session explores how blended GTM motions amplify results by leveraging the strengths of each approach. We’ll dive into the challenges of integration, how to avoid conflicts between teams, and real-world examples of companies that have unlocked exponential growth through blended strategies. Whether you’re looking to add a new motion to your existing strategy or build a fully integrated GTM framework, this session will show you how to create harmony and drive success across the board.
24 June 2025 10:15 - 10:45
Aligning PLG and SLG post M&A