A successful GTM strategy isn’t just about tactics, it’s about having the right operating model to support sustained growth. Misaligned processes, unclear ownership, and operational bottlenecks slow teams down and create inefficiencies that hurt revenue. This session will break down how to design a GTM operating model that enables alignment, efficiency, and scale. We’ll explore key structural decisions, from defining roles and responsibilities to building repeatable, scalable processes that keep teams focused on execution. You’ll leave with a clear framework for optimizing your GTM operating model, reducing friction between teams, and creating a structure that accelerates, not slows down, growth.