Expanding into new markets or segments isn’t just a gut decision, it’s a data-driven strategy. But with so much information available, how do you know which data actually matters when deciding where to focus your sales efforts? This session will break down how GTM teams use customer data, segmentation insights, and buying signals to identify where to sell next and who the best customers really are. We’ll explore what data sources to prioritize, how to define high-value customer profiles, and how to align sales and marketing efforts to go after the right opportunities at the right time.