Jonathan Schmucler is a seasoned product marketing leader with deep expertise in go-to-market strategy, measurement, content, and partnerships across global markets including the U.S., Europe, and Latin America. He currently heads Product Marketing at Amazon Ads, where he oversees global marketing for Video, Audio, Display, and Measurement solutions—spanning platforms like Prime Video, Twitch, Alexa, and Fire TV. Jonathan leads a cross-regional team focused on launching innovative advertising products and championing the voice of the customer. Prior to Amazon, Jonathan played a pivotal role at TikTok, where he led the global Ads Measurement Product Marketing team. Over his tenure, he built and launched over 30 measurement products from the ground up and defined the operating model for a growing global organization. Jonathan also spent nine years at Google, where he held several leadership roles. He developed global brand measurement strategies, led the YouTube Brand Partner Program, and drove branded content and revenue growth in Latin America. His ability to bridge product, marketing, and creative storytelling has consistently driven impact across some of the world’s most influential tech companies. He holds a BS in Business Economics and an MS in Marketing, and is fluent in both English and Spanish.