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Hasina
Dhanji
Worldwide Director, GTM
RUCKUS Network
Hasina Dhanji is a global marketing and go-to-market leader with over 15 years of experience scaling B2B and B2B2C growth across enterprise, SaaS, and channel environments. Her career spans both product-led and sales-led growth models, with deep expertise in aligning GTM strategy to revenue outcomes.She has brought products to market for some of the worldā€™s most recognised brands - from launching mobile banking for RBS, mobile payment networks with VISA to helping GSMA's Mobile Connect reach 2.5B+ users globally. In her current role as Global GTM Director at Ruckus Networks, she leads high-impact GTM programs that grow pipeline, boost retention and upsell, and scale through multi-channel campaigns and two-tier distribution strategies. Her GTM philosophy blends strategic clarity with customer insight to drive sustainable growth across the entire customer lifecycle.
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25 June 2025 13:30 - 14:00
Fireside chat: The strategic advantage of blended GTM motions
The days of relying on a single GTM motion are over. Companies that combine multiple approaches, like product-led, partner-led and sales-led growth are not just surviving - but thriving - in todayā€™s market. This session explores how blended GTM motions amplify results by leveraging the strengths of each approach. Weā€™ll dive into the challenges of integration, how to avoid conflicts between teams, and real-world examples of companies that have unlocked exponential growth through blended strategies. Whether youā€™re looking to add a new motion to your existing strategy or build a fully integrated GTM framework, this session will show you how to create harmony and drive success across the board.