Worldwide Director, GTM
RUCKUS Network
Hasina is an experienced and accomplished leader with over 15 years of experience across sales, marketing, and product teams. She is highly skilled in strategy, delivering measurable results, and collaborating across multiple disciplines to drive software revenue, increase active users, and grow subscription revenue. Her expertise spans leading specialist teams, managing partner relationships, and overseeing product management and marketing initiatives.
She has successfully driven SaaS revenue growth of over 100% year-over-year by implementing a targeted partner recruitment and activation strategy, achieving a 62% increase in partner engagement. Through methodical sales campaigns, she also improved profitability, increasing average contract value (ACV) by 35% for a leading connectivity vendor.
Hasina played a key role in enabling over 2.5 billion users globally for a mobile authentication solution, working within a global membership organization to develop alliances, enhance enablement programs, and streamline onboarding processes.