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Fabrice
Buron
VP, Revenue Operations
Outreach
Fabrice Buron is the Vice President of Revenue Operations at Outreach, where he leads efforts to optimize processes, align teams, and scale growth through AI-driven revenue orchestration. With more than 20 years of leadership in global technology companies, he has held senior roles across sales, marketing, alliances, and operations. Most recently, as Chief Commercial Officer at INT, Fabrice launched a disruptive energy data visualization and machine learning platform, built strategic partnerships with Microsoft Azure and AWS, and helped position the company for acquisition by SLB in 2025. A strong advocate for Design Thinking and User-Centered Design, he blends innovation with operational excellence. Outside of work, Fabrice enjoys motorcycling, music, and painting, serves on the board of a non-profit, and spends time with his family and two rescued dogs.
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18 June 2026 14:30 - 15:15
Panel discussion | Positioning as a team sport
Positioning shouldn’t live in a single PMM deck. The most effective GTM teams treat it as a live, evolving asset -shaped continuously by customer feedback from first touch to renewal. This panel explores how to build positioning and messaging that’s informed by the entire lifecycle, not just a launch moment. Panellists from across GTM will share how they capture and use feedback from discovery calls, pilots, implementations, and renewals to evolve the story in market. You’ll walk away with: - Practical ways to capture and synthesise feedback from sales calls, win/loss reviews, CS conversations, and support tickets into positioning updates. - Real examples of how changing the narrative mid‑cycle (not just at launch) shifted close rates, expansion, or retention. - A simple in‑room exercise to map where feedback currently dies in your organisation—and quick wins to plug those gaps.