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Daniel
Silbereisen
Director, Consumer Solutions Go-to-Market & Sales Acceleration
Visa
Daniel is an experienced Go-to-Market leader with a career in Strategy and Product in multinational corporations in Germany and UK over the last 15 years. At Visa and prior to that at Experian, he has led teams and initiatives with a focus on product propositions, product strategy and product go-to-market. As part of his remit, he has been collaborating very closely with B2B Marketing teams, design agencies and market research companies to translate customer and buyer persona needs into the right messaging frameworks, sales collateral and product propositions. As a business stakeholder to Marketing teams, Daniel understands the complexity of the Product Marketing value chain and the importance of including Product Marketing teams early and continuously into the budget planning, product strategy and go-to-market work from Day 1, in order to achieve measurable impact for clients and ultimately end customers.
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18 June 2026 15:45 - 16:15
Real‑time GTM: Using customer signals to adapt your motion on the fly
Customer expectations, competitors, and pricing are shifting faster than most GTM plans. In an AI‑driven world, the advantage goes to teams who can sense and respond in real time - adapting messaging, plays, and prioritisation based on live customer signals. This interactive session explores how to build a “real‑time GTM” muscle: combining tools, processes, and team habits so insights from the field and market actually change what you do this week, not next quarter. You’ll walk away with: - A clear view of the key signals (product usage, website behaviour, call patterns, intent data, feedback loops) that should drive day‑to‑day GTM decisions. - Examples of how leading teams turn those signals into live adjustments in targeting, offers, and sales plays. - A collaborative exercise where you’ll design a real‑time GTM loop for your own organisation - who listens, who decides, who acts, and on what cadence.