Customer expectations, competitors, and pricing are shifting faster than most GTM plans. In an AI‑driven world, the advantage goes to teams who can sense and respond in real time - adapting messaging, plays, and prioritisation based on live customer signals. This interactive session explores how to build a “real‑time GTM” muscle: combining tools, processes, and team habits so insights from the field and market actually change what you do this week, not next quarter. You’ll walk away with: - A clear view of the key signals (product usage, website behaviour, call patterns, intent data, feedback loops) that should drive day‑to‑day GTM decisions. - Examples of how leading teams turn those signals into live adjustments in targeting, offers, and sales plays. - A collaborative exercise where you’ll design a real‑time GTM loop for your own organisation - who listens, who decides, who acts, and on what cadence.