Customer Success is often seen as a post-sales function - focused on renewals, reducing churn, and ensuring product adoption. But in reality, CS plays a crucial role in the entire GTM strategy, shaping expansion opportunities, influencing retention-led growth, and driving revenue. The challenge? Many organizations still position CS reactively, rather than embedding it as a strategic lever for business impact. This session will explore how to elevate Customer Success from a support function to a key driver of sustainable, customer-centric growth. We’ll break down how CSMs can act as revenue enablers, how to align CS with sales and marketing for stronger expansion motions, and why positioning CS strategically within the GTM framework leads to higher retention, stronger advocacy, and more predictable growth.