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Aleksandra
Mitroshkina
VP of Marketing
CloudLinux
Aleksandra “Sasha” Mitroshkina is an experienced product marketing leader passionate about product marketing, sales enablement, and driving go-to-market success. With a background in launching both proprietary and open-source products, Sasha focuses on aligning product adoption with business growth and revenue generation. Currently a Vice President of Marketing at CloudLinux, Sasha successfully helped organizations like Percona, CloudLinux, TuxCare, AlmaLinux, and other software companies to define and drive their go-to-market strategies, improve sales confidence, and implement innovative processes for high-performing marketing functions. In addition to her leadership expertise, Sasha is the author of a course on “Sales Confidence: Ways to Measure and Improve It,” which has helped numerous professionals enable their sales teams with tools and resources for faster and larger deal closure.
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24 June 2025 15:30 - 16:00
Preparing your frontline teams for launch: Insights and toolkit from 300+ conversations with sales
Over the last few years, I had the privilege to survey and interview over 300 go-to-market team representatives on enablement and sales confidence. These teams came from companies of all sizes and organizations that followed different growth strategies: sales-led, product-led, customer-led, partner-led, and others. The insights from these conversations crystallized into a blueprint of what most front-facing teams need to feel enabled and confident in winning deals for your newly launched product. Join Aleksandra in this session as she dives into the challenges of different GTM personas connected with the new product launch and presents a toolkit of practical, budget-friendly solutions to overcome these challenges.