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Rachna
Vashistha
Director, GTM Systems
Proofpoint
Rachna possesses deep expertise in Salesforce CRM, Channel Commerce, and Customer Enterprise Automation, excelling at the intersection of technology, business strategy, and sales operations. As the Director of GTM Systems at Proofpoint, she has led transformative initiatives that enhance efficiency, scalability, and revenue growth through strategic business analysis and innovative system integrations. She has successfully streamlined processes, improved automation, and integrated multiple Salesforce orgs following acquisitions, ensuring smooth operations across Customer Enterprise and Commerce. Notably, Rachna led the implementation of a global CPQ solution, significantly reducing quote turnaround times and increasing productivity. Through collaboration with cross-functional teams, she has built systems that drive sales transformation, operational agility, and customer engagement at scale.
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16 September 2025 12:00 - 12:45
Panel | Lean GTM: What to keep, what to cut, and how to decide
Tech stack sprawl is real and it’s slowing teams down. In this session, we’ll explore how GTM Engineers and RevOps leads are rationalising their tools without compromising on automation, visibility, or performance. Hear how teams are reducing costs, improving data flow, and building leaner systems that still deliver on speed and scale. Whether you’re consolidating vendors or building internal workflows, this session will help you prioritise what stays, what goes, and what to centralise. Key takeaways: - Frameworks for evaluating and consolidating GTM tools across the funnel - How to reduce complexity while improving data quality and system speed - Build vs buy considerations when rationalising your GTM stack - Lessons from teams who cut tools without losing automation power