Tech stack sprawl is real and it’s slowing teams down. In this session, we’ll explore how GTM Engineers and RevOps leads are rationalising their tools without compromising on automation, visibility, or performance. Hear how teams are reducing costs, improving data flow, and building leaner systems that still deliver on speed and scale. Whether you’re consolidating vendors or building internal workflows, this session will help you prioritise what stays, what goes, and what to centralise. Key takeaways: - Frameworks for evaluating and consolidating GTM tools across the funnel - How to reduce complexity while improving data quality and system speed - Build vs buy considerations when rationalising your GTM stack - Lessons from teams who cut tools without losing automation power