Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Lotika
Rao
Director, Product Management
Oracle
Lotika specializes in CRM Product Strategy and implementation. She is passionate about building high-quality products that strike a balance between usability and an exceptional customer experience. Lotika is committed to building a global team with a strong culture, guided by the principles of the Product Operating Model. With a deep understanding of the end-to-end SaaS business process, she excels at creating products that seamlessly connect the entire marketing, sales, customer experience, and revenue recognition life cycle. With over 8 years of experience as a people manager, Lotika has been instrumental in mentoring and building teams from the ground up, leading to the development of impressive systems and automated processes that she takes great pride in. Most recently, her team has taken the lead in implementing AI for sales and customer experience use cases, successfully automating the booking process to the point where over 40% of low-dollar deals are closed automatically - a figure that continues to grow.
Button
16 September 2025 14:30 - 15:00
Fireside Chat | Build vs Buy: Making smart technical bets in your GTM architecture
As the GTM stack grows more complex, one question keeps coming up: should you build in-house or buy off the shelf? In this session, we’ll unpack how GTM Engineers and technical RevOps leaders are making these calls - balancing speed, control, scalability, and cost. We’ll explore the frameworks teams use to evaluate tooling, when it makes sense to go custom, and how to avoid building for the sake of building. If you’re stitching together systems or facing pressure to consolidate, this one’s for you. Key takeaways: - How to evaluate build vs buy decisions across your GTM stack - Cost, control, and maintenance trade-offs every team should consider - Real examples of internal tools vs purchased platforms — what worked, what didn’t - How to future-proof your GTM architecture as needs and teams evolve