Name: Fidel Rodriguez | GTM Engineering Summit San Francisco | 2025
Start: 2025-09-16T07:00:00.000Z
End: 2025-09-16T07:00:00.000Z
Location: Hyatt Regency San Francisco Airport

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Fidel

Rodriguez

Senior Director, GTM Tech & Analytics

Fidel is an accomplished business and technology executive with 15+ years of experience developing teams and delivering innovative solutions for organizations in the tech, entertainment, and financial services industries. He is a skilled strategist with deep knowledge of data and analytics. Fidel's career is anchored in consulting (Siemens - SI 110B; Accenture – ACN 117B) and further informed by industry experience. Fidel graduated as a Summa Cum Laude with a Bachelor's in Finance at California State University, Northridge. He later earned a Master's degree in Analytics with Highest Distinction through Carnegie Mellon University.

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16 September 2025 11:30 - 12:00

No-code, full output: How GTM teams are automating without engineering support

You don’t need to write code to build high-output GTM systems. In this session, you’ll see how RevOps and GTM teams are using no-code platforms to automate their core GTM processes - all without heavy reliance from product or engineering. We’ll cover our journey and share a real-world example of a solution built within Microsoft's Fabric ecosystem so you can bring the same speed and scalability back to your org. Key takeaways: - Challenges facing current GTM workflows - How no-code systems help resolve these challenges with a real example - Tips and tricks on how to implement similar solutions for your team