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Fidel
Rodriguez
Senior Director, GTM Tech & Analytics
LinkedIn
Fidel is an accomplished business and technology executive with 15+ years of experience developing teams and delivering innovative solutions for organizations in the tech, entertainment, and financial services industries. He is a skilled strategist with deep knowledge of data and analytics. Fidel's career is anchored in consulting (Siemens - SI 110B; Accenture – ACN 117B) and further informed by industry experience. Fidel graduated as a Summa Cum Laude with a Bachelor's in Finance at California State University, Northridge. He later earned a Master's degree in Analytics with Highest Distinction through Carnegie Mellon University.
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16 September 2025 11:30 - 12:00
No-code, full output: How GTM teams are automating without engineering support
You don’t need to write code to build high-output GTM systems. In this tactical session, you’ll see how RevOps and GTM teams are using no-code platforms to automate outbound, routing, lead enrichment, follow-up, and reporting - all without waiting on product or engineering. We’ll cover real-world examples of automations built with tools like Zapier, Make, Clay, and Airtable, and unpack the logic behind them so you can bring the same speed and scalability back to your org. Key takeaways: - No-code tools and platforms powering modern GTM workflows - Real examples of automated processes: outbound, routing, enrichment, alerts - How to think like a GTM Engineer when designing no-code systems - Tips for managing complexity and maintaining reliability without dev support