16 September 2025 09:15 - 09:45
The rise of GTM engineering: The first AI-native career
GTM Engineering didn't exist three years ago. Today, it's defining how the fastest growing revenue teams operate. This session traces the emergence of the first career built entirely around AI and what it means for the future of go-to-market.
Key takeaways:
- The origins of GTM Engineering
- How companies are structuring their teams around this role
- What's on the horizon