Linda is a goal-driven and customer-focused professional. She specializes in helping customers understand the importance of your product. Linda excels in connecting the various elements of the consumer experience, such as identifying target audiences, understanding their emotions, assessing their position in the buying process, analyzing market trends, and evaluating competition. By integrating these puzzle pieces, Linda develops effective product positioning and messaging strategies. At the heart of her approach lies the recognition that product marketing revolves around understanding and addressing the needs of customers with empathy. Linda is passionate about constructing this process, which she describes as a combination of psychology, detective work, and engineering. In her role as a psychologist, she delves deep into understanding customers and employs insights from neuroscience to craft compelling messaging. As a detective, Linda meticulously researches market trends and competition that can impact purchasing decisions. Ultimately, she leverages these valuable insights to engineer a comprehensive and actionable go-to-market plan.